White papers can be one of the greatest assets in your marketing toolkit, yet they are often misused and misunderstood.
Which is a shame.
Written well, a white paper can be a powerful tool to get your customer's attention, show you can help solve their problems and make life easier for them.
3 good reasons to write a white paper
Helping your customers decide to buy
Not all your customers will pick up the phone or email you about your products. Most will need persuasion, with step by step reassurance that it’s your product or service that will best fit their needs.
This is where a white paper becomes an invaluable marketing tool. They are easy to download and can be handed out at events allowing your customers to read at their leisure away from the pressures of a sales conversation.
In short, white papers are an excellent way of getting the attention of decision makers, subtlety, effectively and persuasively.
I'm Anne Watkins, a freelance medical writer here to help you use medical white papers to boost your sales.