White papers are known for being fact filled and informative and yet gently persuasive at the same time. Their aim of course is to gently lead your customers to the conclusion that your solution is best for them.
And because they tend to be read by decision makers it make them an excellent tool to:
And of most important of all.
Cut through the noise of your competition
Offering your audience a gated white paper can be an excellent source of highly qualified leads. Not only that, a white paper can go a long way to establishing your company brand as a leader in the field.
It’s a way of offering high value content to your customers whilst at the same time helping them make the decision to buy with persuasive, evidence based research to support your product or service.
I'm Anne Watkins, a freelance medical writer here to help you use medical white papers to boost your sales.