What makes a good white paper?
First, you need to pick a high value topic that will be of interest to your target audience.
Second, you need to position your company as the go-to expert to provide solutions to your customers problems.
The aim is to enhance your company’s credibility and position you as a thought leader in your field. To do this you’ll need to stay clear of overt selling strategies and win over your customers hearts and minds with useful, relevant and succinct information that aims to educate as well as persuade.
The payoff is that a well written white paper will have the effect of engaging your customers interest, gently moving them through your sales funnel with far less resistance than traditional hard sell strategies ever could.
If you can provide your customers with well researched, high value content, it will be much easier to cut through the noise of your competition and you’ll be one step closer to generating highly qualified leads who are ready to buy.
Let Medical White Papers share your workload and create your white papers and special reports for you. Click here to view a sample.
I'm Anne Watkins, a freelance medical writer here to help you use medical white papers to boost your sales.